Uses of Animation.

The uses of animation.

Animation has a variety of uses throughout media, including roles in Advertising, Creative arts and Simulation. Each specific use of animation usually has a certain form of animation that it forms around, such as Cartoon and CGI for Entertainment purposes.

Animation used in Advertising.

A prime example of Animation used in advertising can be seen in the well-known ‘Compare the Market’ Adverts which feature the lovable animated Meerkat salesmen Aleksandr Orlov , the advert uses fully rendered CGI animation to create the anthropomorphic Meerkat. The Campaign by British Sales comparison site has become extremely popular and has even spawned its own collectible toy range further increasing the sites popularity.

Animation used in the creative arts.

Many different media artists use animation in their content, Such as Music videos and YouTube videos, the types of animation used in this form of media often varies dependent on the nature or topic of the media. An example of a popular media artist is the Hit band the Gorillaz. The Gorillaz are an English musical and visual project created in 1998 by Damon Albarn and Jamie Hewlett. The project consists of Gorillaz itself and an extensive fictional universe depicting a "virtual band" of cartoon characters.

Animation used in Entertainment.

Animation is quite common within the Entertainment business, Between TV shows and computer entertainment animation is the most commonly used aspect between the two, Many types of animation are used within televised media, such as Children’s TV shows and movies , Many other movies use animation however CGI animation is more common with media aimed for older audiences, an example of this is the 2013 box office hit Pacific Rim, the movie feature God-like Creatures named Kiju attacking the human populous, humanity is forced to create Gigantic Mecha’s Known as Jaegers to combat the alien threat, Directed by Guillermo del Toro the movie heavily uses CGI animation with most of the movies scenes being filmed via Green Screen.

Animation used in Education.

Animation used in educations isn't
as obvious as other aspects but it is used, most presentation software is a form of animation, such as Microsoft Office Power Point and Prezi’s. Though they’re not extensive uses of animation technology they still use many types of animation to engage audiences into the presentations. Examples of features in this type of animation may be: animated page changes, images and videos.

Animation used in Simulation.

Simulation technology is extensively used in many major training based services , ranging from military to medical to engineering careers, Specific situations are simulated and made to feel like real life events and the trainee is tasked with dealing with that situation as if it were a real job, over time simulations have been able to be created into more realistic representations, rather than staged events computers are tasked with creating virtual situations instead, This has also spawned many computer entertainment brands such as ‘Oculus Rift’. A good example of animated simulation can be the use of computer flight simulators used to train Pilots in the military.